marketing.
A SHOWCASE OF MY STRATEGIC & CORPORATE COMMUNICATION, BRAND DEVELOPMENT, AND CAMPAIGN ADVERTISING
integrated marketing campaign for
<<< UTA Philanthropy Department
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Developed an IMC campaign for the UTA Philanthropy Department to drive awareness and increase enrollment
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Created social media content, brand kit, and designed numerous deliverables
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Garnered over 25k impressions and 100 followers in 2.5 months
travel marketing
portfolio >>
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Showcases marketing abilities catered to a specific niche, specifically travel
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Includes sample works of writing, content creation and graphic design, and travel planning
GPW product launch
<< campaign for Miss Dior
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Developed fictional integrated product marketing campaign for LVMH Fragrance product Miss Dior
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Suggest retail and digital promotional materials, create graphic mockups, and propose KPIs to best promote GPW campaign to increase sales
brand marketing for Solea Swimsuits >>
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Developed fictional brand, creating targeting messaging for audience.
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Developed customer persona and concept mood boards to decide messaging and positioning
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Designed mockup of logo and website with consistent aesthetic and brand voice
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Positioned brand with unique selling proposition; designer swimsuits for the women who dress for the beach as they do a rooftop dinner
campaign for
<< nehemiah coffee co.
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Developed fictional digital integrated marketing campaign for Nehemiah, a local Arlington cafe.
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Established SMART goals and objectives aligning with the brand and research.
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Created digital materials, such as newsletters, social media, website mockups and SEO improvements to drive consumer action, loyalty and engagement.
campaign for commodity brand, << BrewedThat
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Developed fictional brand, creating targeting messaging for audience.
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Created promotional materials such as brochures, paper ads, television scripts, post card, and social posts with consistent branding and tone of voice
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Positioned brand with unique selling proposition; coffee beans with tasting notes meant to take the brewer across the world
campaign for
order of omega >>
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Created a reintroduction campaign for Order of Omega to showcase their history and excitement for future of organization
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Established SMART goals and objectives aligning with the brand and research.
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Created anniversary graphics, as well as social media content and other deliverables
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internship @
<< Freese and Nichols
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Contribute to the company’s multimedia communications, developing articles and posts about projects, people and technical topics for their intranet, website, social media and other platforms.
SAMPLES
event planning
high school prom >>
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Served as class president for all four years of high school.
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Organized and executed fundraising events such as dances, co-ed sports games, snack carts, and donation drives.
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Raised $13,000 for prom venue and activities.
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Met regularly with teachers, principals, and fellow students to ensure effective communication and maintain focus on our goals.
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Created promotional materials for events and prom.
